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Welcome to Imperative PR

  • Imperative PR

    About Imperative PR:

    Welcome to IMPERATIVE PR - a UK based music pr and management specialist - and your gateway to relevant music media outlets and labels the world over.
    With years of combined experience in a variety of fields, a real passion for the music we promote and the drive and work ethic to succeed, IMPERATIVE PR can provide you with the launchpad you need to get your band noticed and your music heard.
    Visit our Services page to see what we can do for you.


  • Scarelight

    Scarelight prepare to release Scream Out Loud

    December 08, 2023

    ‘Scream Out Loud’ is the anthemic single that heralds the arrival of new Greek power metal sensation, Scarelight! Bringing together dancing, energised guitar lines and soaring, emotive, storytelling vocals, blending melodic progressions that lift the heart and thunderous drums...
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  • Swarf Damage

    Swarf Damage prepare to release Swarf Damage

    November 28, 2023

    Erupting out of the superficial tranquillity of their Isle Of Man home, Swarf Damage have crawled from the wreckage of their creation cradling in their scarred arms an anti-personnel device of a debut album, loaded with confrontational vocals, skin-flaying guitars...
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  • Tanin’iver

    Tanin’iver prepare to release Dark Evils Desecrate

    November 20, 2023

    Three years on from the violent rage of the last Tanin’iver album, The Lucifer Effect, Steve Lillywhite is back – still fighting against the randomly assigned cruelties of fate and still spitting venom at the grotesque targets that have inflamed his hatred. Armed with...
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  • Drakonian Elitism

    Ofermod, Black Altar and Acherontas prepare to release Drakonian Elitism

    November 16, 2023

    A confluence of black metal powers, an alliance of explorers of the outer reaches , disciples of the dark; Odium Records have brought together three of the genre’s most renowned and respected artists for...
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  • Serpents Oath

    Serpents Oath prepare to release Revelation

    November 09, 2023

    Following in the burnt and blistered wake of their searing second album, Ascension, Belgium’s devilish division of black metal commandos, Serpents Oath, have returned with the third chapter in their tome of satanic secrets...
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  • A Hill To Die Upon

    A Hill To Die Upon prepare to release The Black Nativity

    October 11, 2023

    Six years have passed since A Hill To Die Upon graced us with the compelling and dynamic Via Artis Via Mortis…but now the wait is over and the three have returned, bearing with them the sumptuous gifts...
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  • Kryptoxik Mortality

    Kryptoxik Mortality prepare to release Interdimensional Calamitous Extirpation

    October 09, 2023

    Having already laid waste to the spring and summer of 2023 with two world burning EPs, Trash Compactor Orgy and Genocidal Strain, Seattle’s purveyors of slamming sickness, Kryptoxik Mortality, are...
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Latest Campaigns & Music:

  • Scarelight
  • Swarf Damage
  • Tanin'iver